(My Story)
Visual arts to innovation design
Hi, I'm Sneha!
I am currently a Product Designer at early stage start-up Habit Coach AI. I have an MA in Design Management from SCAD and a Bachelors in Fashion Design (Knitwear Concentration). My creative journey began early as an avid illustrator & artist. My love for experimenting with materials and artistic expression drew me to fashion & textile design. However, there was a turning point in my journey when I became part of the founding design team at unicorn startup Udaan. I got the opportunity to not just design individual products, but build entire brands, blending creative vision with strategy. This led me to SCAD, where I dove deeper into human-centered design, strategy and innovation design development. I am now fascinated by emerging tech, and tech innovations energize me and fuel my creative energy. I enjoy exploring, experimenting and problem-solving for experiences of the future and the consumers of today.
Beyond Design.
Outside of work, I’m a foodie, an avid kdrama/kpop consumer, a fashion & digital art enthusiast and a self-proclaimed gourmet chef (claim validated by multiple friends). I enjoy being creative with cooking and love experiment with fusion dishes. I find ways to be creative with everything I do, whether its design, art, fashion or cooking.
Hi, I'm Sneha!
I am currently a Product Designer at early stage start-up Habit Coach AI. I have an MA in Design Management from SCAD and a Bachelors in Fashion Design (Knitwear Concentration). My creative journey began early as an avid illustrator & artist. My love for experimenting with materials and artistic expression drew me to fashion & textile design. However, there was a turning point in my journey when I became part of the founding design team at unicorn startup Udaan. I got the opportunity to not just design individual products, but build entire brands, blending creative vision with strategy. This led me to SCAD, where I dove deeper into human-centered design, strategy and innovation design development. I am now fascinated by emerging tech, and tech innovations energize me and fuel my creative energy. I enjoy exploring, experimenting and problem-solving for experiences of the future and the consumers of today.
Beyond Design.
Outside of work, I’m a foodie, an avid kdrama/kpop consumer, a fashion & digital art enthusiast and a self-proclaimed gourmet chef (claim validated by multiple friends). I enjoy being creative with cooking and love experiment with fusion dishes. I find ways to be creative with everything I do, whether its design, art, fashion or cooking.
Systems thinking
Systems thinking
Brand Strategy
Brand Strategy
Workshop Facilitation
Workshop Facilitation
Interaction Design
Interaction Design
0-1 Product Design
0-1 Product Design
Visual Design
Visual Design
Design Engineering
Design Engineering
Design Research
Design Research
Strategic Design
Strategic Design
What I bring to the table
My experience in Brand Strategy gives me the ability to build products that address current business needs while strengthening long-term brand value. My expertise in visual design allows me to create systems and interfaces that look refined, feel intuitive, and elevate the overall user experience. As a Design Management graduate, I bring expertise in design research and collaborative methods, and I understand how to guide a product from insight to execution.
Interaction Design
Interaction Design
Brand Strategy
Brand Strategy
Systems thinking
Systems thinking
Strategic Design
Strategic Design
Visual Design
Visual Design
Design Research
Design Research
Design Engineering
Design Engineering
0-1 Product Design
0-1 Product Design
Workshop Facilitation
Workshop Facilitation
Experience
Product Designer & Strategist at early stage start-up Habit Coach AI
Refined UX & Brand Strategy for consumer productivity & habit-building app. Redesigned onboarding flow for mobile and web app incorporating motion UI, new visual identity & intuitive user flow.
2025
Product Designer & Strategist at early stage start-up Habit Coach AI
Refined UX & Brand Strategy for consumer productivity & habit-building app. Redesigned onboarding flow for mobile and web app incorporating motion UI, new visual identity & intuitive user flow.
2025
Product Designer & Strategist at early stage start-up Habit Coach AI
Refined UX & Brand Strategy for consumer productivity & habit-building app. Redesigned onboarding flow for mobile and web app incorporating motion UI, new visual identity & intuitive user flow.
2025
UX Strategist/Designer at education focused non-profit
Defined user flows, personas & user stories for internal project management & time sheet software for education focused non-profit. Conducted remote qualitative usability testing to refine user flows and improve usability.
2024
UX Strategist/Designer at education focused non-profit
Defined user flows, personas & user stories for internal project management & time sheet software for education focused non-profit. Conducted remote qualitative usability testing to refine user flows and improve usability.
2024
UX Strategist/Designer at education focused non-profit
Defined user flows, personas & user stories for internal project management & time sheet software for education focused non-profit. Conducted remote qualitative usability testing to refine user flows and improve usability.
2024
Lead UX Strategist at BMW Group X SCADpro
Came up with UX Strategy for incorporating emotional design elements into BMW's enterprise AI Assistant to increase user adoption. Created a research plan and led user research, concept testing and translated insights to actionable recommendations that shaped the project outcome and helped secure buy in from global stakeholders and BMW Leadership.
2023
Lead UX Strategist at BMW Group X SCADpro
Came up with UX Strategy for incorporating emotional design elements into BMW's enterprise AI Assistant to increase user adoption. Created a research plan and led user research, concept testing and translated insights to actionable recommendations that shaped the project outcome and helped secure buy in from global stakeholders and BMW Leadership.
2023
Lead UX Strategist at BMW Group X SCADpro
Came up with UX Strategy for incorporating emotional design elements into BMW's enterprise AI Assistant to increase user adoption. Created a research plan and led user research, concept testing and translated insights to actionable recommendations that shaped the project outcome and helped secure buy in from global stakeholders and BMW Leadership.
2023
Lead Designer/Brand Strategist at unicorn start-up Udaan
Developed 4 new women's brands from scratch for the B2B market. Led design from conception to launch for a 7 brands.
2020-2022
Lead Designer/Brand Strategist at unicorn start-up Udaan
Developed 4 new women's brands from scratch for the B2B market. Led design from conception to launch for a 7 brands.
2020-2022
Lead Designer/Brand Strategist at unicorn start-up Udaan
Developed 4 new women's brands from scratch for the B2B market. Led design from conception to launch for a 7 brands.
2020-2022
Designer at leading Indian fashion retailer – Arvind Fashions Pvt Ltd.
Led design from concept to launch for three distinct brand categories.
2018-2020
Designer at leading Indian fashion retailer – Arvind Fashions Pvt Ltd.
Led design from concept to launch for three distinct brand categories.
2018-2020
Designer at leading Indian fashion retailer – Arvind Fashions Pvt Ltd.
Led design from concept to launch for three distinct brand categories.
2018-2020
Recognition
Collaborative Research Publication with LA based Blockchain company Lamina1
Collaborative contextual research study on the ideal user experience of identity in the Metaverse published in Lamina 1's Identity Litepaper.
2023
Collaborative Research Publication with LA based Blockchain company Lamina1
Collaborative contextual research study on the ideal user experience of identity in the Metaverse published in Lamina 1's Identity Litepaper.
2023
Collaborative Research Publication with LA based Blockchain company Lamina1
Collaborative contextual research study on the ideal user experience of identity in the Metaverse published in Lamina 1's Identity Litepaper.
2023
SCAD Achievement Honor Scholarship
Merit based academic scholarship
2022
SCAD Achievement Honor Scholarship
Merit based academic scholarship
2022
SCAD Achievement Honor Scholarship
Merit based academic scholarship
2022
Vogue Honours
Winner of national fashion design competition held by the prestigious Vogue Magazine, India
2014
Vogue Honours
Winner of national fashion design competition held by the prestigious Vogue Magazine, India
2014
Vogue Honours
Winner of national fashion design competition held by the prestigious Vogue Magazine, India
2014