I am a designer passionate about uncovering complex human behaviors to create intuitive, functional, and delightful experiences. I value both form and function, striving for functionality that feels invisible to the user and a form that delights and engages. Previously, I was a Fashion Designer & brand strategist, and continue to appreciate the artistry in high fashion. However, there was a turning point in my journey when I became part of the founding design team at unicorn startup Udaan. I got the opportunity to not just design individual products, but build entire brands, blending creative vision with strategy. This led me to SCAD, where I dove deeper into human-centered design, strategy and innovation design development. I am now fascinated by emerging tech, and tech innovations energize me and fuel my creative energy. I enjoy exploring, experimenting and problem-solving for experiences of the future and the consumers of today.