Hi, I'm sneha!
Hi, I'm sneha!
Hi, I'm sneha!
My creative journey began early as an avid illustrator & artist. My love for experimenting with materials and artistic expression drew me to fashion. However, there was a turning point in my journey when I became a founding design team member at a unicorn startup. I got the opportunity to not just design individual products, but build entire brands, blending creative vision with strategy. This led me to SCAD, where I dove deeper into human-centered design, strategy and innovation design development.
I am now fascinated by emerging tech, and tech innovations energize me and fuel my creative energy. I enjoy exploring, experimenting and problem-solving for experiences of the future and the consumers of today.
Outside of work, I’m a foodie, a fashion & digital art enthusiast and a self-proclaimed gourmet chef (claim validated by multiple friends). I enjoy being creative with cooking and love experiment with fusion dishes. I find ways to be creative with everything I do, whether its design , art, fashion or cooking.
my design ethos
my design ethos
my design ethos
Lead with purpose and vision:
I start every project, big or small, by first clearly defining the vision, purpose and the goal. This informs my design process and approach for the project, which I tweak according to project requirements.
Lead with purpose and vision:
I start every project, big or small, by first clearly defining the vision, purpose and the goal. This informs my design process and approach for the project, which I tweak according to project requirements.
Lead with purpose and vision:
I start every project, big or small, by first clearly defining the vision, purpose and the goal. This informs my design process and approach for the project, which I tweak according to project requirements.
Design decisions guided by intuition + data
While my process is rooted in thorough research and data-driven decision-making, I believe that balancing this with intuition (developed through years of experience and practice), leads to faster, more effective results and better outcomes.
Design decisions guided by intuition + data
While my process is rooted in thorough research and data-driven decision-making, I believe that balancing this with intuition (developed through years of experience and practice), leads to faster, more effective results and better outcomes.
Design decisions guided by intuition + data
While my process is rooted in thorough research and data-driven decision-making, I believe that balancing this with intuition (developed through years of experience and practice), leads to faster, more effective results and better outcomes.
Problem solving is creative
I see every problem, roadblock and challenge I encounter through the lens of design and creativity. I believe that every problem is solvable, whether it is a design problem or any challenge that hinders the progress of work.
Problem solving is creative
I see every problem, roadblock and challenge I encounter through the lens of design and creativity. I believe that every problem is solvable, whether it is a design problem or any challenge that hinders the progress of work.
Problem solving is creative
I see every problem, roadblock and challenge I encounter through the lens of design and creativity. I believe that every problem is solvable, whether it is a design problem or any challenge that hinders the progress of work.
Experience
Experience
Experience
Product Designer & Strategist at early stage start-up Habit Coach AI
Redfined UX & Brand Strategy for consumer productivity & habit-building app. Redesign onboarding flow for mobile and web app incorporating motion UI, new visual identity & intuitive user flow.
2025
Product Designer & Strategist at early stage start-up Habit Coach AI
Redfined UX & Brand Strategy for consumer productivity & habit-building app. Redesign onboarding flow for mobile and web app incorporating motion UI, new visual identity & intuitive user flow.
2025
Product Designer & Strategist at early stage start-up Habit Coach AI
Redfined UX & Brand Strategy for consumer productivity & habit-building app. Redesign onboarding flow for mobile and web app incorporating motion UI, new visual identity & intuitive user flow.
2025
UX Strategist/Designer at education focused non-profit
Defined user flows, personas & user stories for internal project management & time sheet software for education focused non-profit. Conducted remote qualitative usability testing to refine user flows and improve usability.
2024
UX Strategist/Designer at education focused non-profit
Defined user flows, personas & user stories for internal project management & time sheet software for education focused non-profit. Conducted remote qualitative usability testing to refine user flows and improve usability.
2024
UX Strategist/Designer at education focused non-profit
Defined user flows, personas & user stories for internal project management & time sheet software for education focused non-profit. Conducted remote qualitative usability testing to refine user flows and improve usability.
2024
Lead UX Strategist at BMW Group X SCADpro
Came up with UX Strategy for incorporating emotional design elements into BMW's enterprise AI Assistant to increase user adoption. Created a research plan and led user research, concept testing and translated insights to actionable recommendations that shaped the project outcome and helped secure buy in from global stakeholders and BMW Leadership.
2023
Lead UX Strategist at BMW Group X SCADpro
Came up with UX Strategy for incorporating emotional design elements into BMW's enterprise AI Assistant to increase user adoption. Created a research plan and led user research, concept testing and translated insights to actionable recommendations that shaped the project outcome and helped secure buy in from global stakeholders and BMW Leadership.
2023
Lead UX Strategist at BMW Group X SCADpro
Came up with UX Strategy for incorporating emotional design elements into BMW's enterprise AI Assistant to increase user adoption. Created a research plan and led user research, concept testing and translated insights to actionable recommendations that shaped the project outcome and helped secure buy in from global stakeholders and BMW Leadership.
2023
Lead Designer/Brand Strategist at Udaan
Developed 4 new women's brands from scratch for the B2B market. Led design from conception to launch for a 7 brands.
2020-2022
Lead Designer/Brand Strategist at Udaan
Developed 4 new women's brands from scratch for the B2B market. Led design from conception to launch for a 7 brands.
2020-2022
Lead Designer/Brand Strategist at Udaan
Developed 4 new women's brands from scratch for the B2B market. Led design from conception to launch for a 7 brands.
2020-2022
Designer at leading Indian fashion retail comapany Arvind Fashions Pvt Ltd.
Led design from concept to launch for three distinct brand categories.
2018-2020
Designer at leading Indian fashion retail comapany Arvind Fashions Pvt Ltd.
Led design from concept to launch for three distinct brand categories.
2018-2020
Designer at leading Indian fashion retail comapany Arvind Fashions Pvt Ltd.
Led design from concept to launch for three distinct brand categories.
2018-2020