I’m a Product Designer and Strategist with a Masters in Design Management from SCAD and experience in building experiences and strategies for consumer products (fashion retail) and emerging technology domains. I use my diverse background in strategic design management, brand strategy and deep interest in Human-Computer Interaction to build human-centered services for the collective needs of businesses and their customers. 

My design journey began in the fashion industry, with over 5 years of experience developing brands and apparel products for B2B e-commerce unicorn start up and industry leading fashion retail companies. Having delved into strategic design thinking and creating products for users in the physical product space of the fashion retail industry, I was eager to explore possibilities of holistic human-centered design and research in complex, technological and systemic domains.

​Throughout my career, I’ve utilized my blend of skills to tackle challenges and solve problems across a diverse spectrum of industries. I have shaped brands, built products and crafted human-centered experiences for large enterprises like Udaan, BMW Group & Arvind Brands and for social impact firms Consilience Group and The KeelWorks Foundation.