Intro
Driving new user conversion for AI driven productivity tool with revamped onboarding
Habit Coach AI is a productivity app that helps users build better habits and achieve their goals with the support of an AI Coach that drives accountability. As the design lead, I worked closely with the founder and the development team to design and ship new features, revamp the visual identity and define product strategies. This project is the first phase of the product and brand revamp efforts to increase user conversion and engagement rates.
Role
UI Design
UX Design
Product Strategy
PROJECT TYPE
iOS & Android App and Web platform (Prototyped on Figma, Motion Design with Jitter)
Timeline
1 Week
THE PROBLEM
Less than 8% of users that started the sign up flow completed the onboarding process. The existing experience was text heavy, impersonal and purely functional. User feedback showed that most users did not understand the core value of the product and were hesitant to sign in with their phone numbers.
THE SOLUTION
I analyzed the current onboarding, breaking down the user flow and understanding the intent and strategy behind it. Quick 10-15 minute usability testing interview with 3 users and user data from Amplitude helped me figure out the 'what' and 'why' behind usage patterns and drop off points. This helped me frame a renewed design strategy for a new user flow which I then visualized in Figma by referencing onboarding flows of multiple similar apps.
An onboarding flow that clearly communicates the product’s core value through engaging animated visuals, consistent UI, strategic micro-interactions, and a more intuitive, user-centric journey. The redesign applies principles of progressive disclosure and personalization, helping reinforce brand trust right at the beginning of the product experience.
the new onboarding flow
A benefits oriented app introduction that clearly communicates core value with engaging and animated visuals. Eliminates visual clutter from habit creation flow.
Introduces users to the core voice AI driven feature and habit creation flow early to build future user engagement and help users understand the different ways they can use Habit Coach AI for daily self-improvement.
impact
Accelerated design-to-development cycles by from 3 weeks 1 week by using Cursor AI and Tailwind CSS for rapid prototyping.
Developed a refreshed identity and visual system to position Habit Coach AI as a an advanced, intelligent and data-driven productivity tool. Established brand and visual identity consistency across product and marketing channels.
Reinforced core value proposition of the product with clear messaging and intuitive user-centered flows.
Intro
Intro
Habit Coach AI
Habit Coach AI is a productivity app that uses AI to help users build better habits and accomplish goals. As the design lead, I worked closely with the founder and the development team to design and ship new features, revamp the visual identity and define product strategies. This project is the first phase of the product and brand revamp efforts to increase user conversion and engagement rates.
Role
Product Strategy
User Research
Product Design
PROJECT TYPE
0-1 Innovative Product Development, Visual Design, Mobile App
Timeline
10 Weeks
Intro
Intro
Habit Coach AI
Habit Coach AI is a productivity app that uses AI to help users build better habits and accomplish goals. As the design lead, I worked closely with the founder and the development team to design and ship new features, revamp the visual identity and define product strategies. This project is the first phase of the product and brand revamp efforts to increase user conversion and engagement rates.
Role
Product Strategy
User Research
Product Design
PROJECT TYPE
0-1 Innovative Product Development, Visual Design, Mobile App
Timeline
10 Weeks
THE PROBLEM
THE PROBLEM
Less than 8% of users that started the sign up flow completed the onboarding process. The existing experience was text heavy, impersonal and purely functional. User feedback showed that most users did not understand the core value of the product and were hesitant to sign in with their phone numbers.
THE SOLUTION
THE SOLUTION
I analyzed the current onboarding, breaking down the user flow and understanding the intent and strategy behind it. Quick 10-15 minute usability testing interview with 3 users and user data from Amplitude helped me figure out the 'what' and 'why' behind usage patterns and drop off points. This helped me frame a renewed design strategy for a new user flow which I then visualized in Figma by referencing onboarding flows of multiple similar apps.
An onboarding flow that clearly communicates the product’s core value through engaging animated visuals, consistent UI, strategic micro-interactions, and a more intuitive, user-centric journey. The redesign applies principles of progressive disclosure and personalization, helping reinforce brand trust right at the beginning of the product experience.
THE PROBLEM
THE PROBLEM
Less than 8% of users that started the sign up flow completed the onboarding process. The existing experience was text heavy, impersonal and purely functional. User feedback showed that most users did not understand the core value of the product and were hesitant to sign in with their phone numbers.
THE SOLUTION
THE SOLUTION
I analyzed the current onboarding, breaking down the user flow and understanding the intent and strategy behind it. Quick 10-15 minute usability testing interview with 3 users and user data from Amplitude helped me figure out the 'what' and 'why' behind usage patterns and drop off points. This helped me frame a renewed design strategy for a new user flow which I then visualized in Figma by referencing onboarding flows of multiple similar apps.
An onboarding flow that clearly communicates the product’s core value through engaging animated visuals, consistent UI, strategic micro-interactions, and a more intuitive, user-centric journey. The redesign applies principles of progressive disclosure and personalization, helping reinforce brand trust right at the beginning of the product experience.
the new onboarding flow
the new onboarding flow
A benefits oriented app introduction that clearly communicates core value with engaging and animated visuals. Eliminates visual clutter from habit creation flow.
the new onboarding flow
the new onboarding flow
A benefits oriented app introduction that clearly communicates core value with engaging and animated visuals. Eliminates visual clutter from habit creation flow.
Introduces users to the core voice AI driven feature and habit creation flow early to build future user engagement and help users understand the different ways they can use Habit Coach AI for daily self-improvement.
Introduces users to the core voice AI driven feature and habit creation flow early to build future user engagement and help users understand the different ways they can use Habit Coach AI for daily self-improvement.
impact
impact
Developed a refreshed identity and visual system to position Habit Coach AI as a an advanced, intelligent and data-driven productivity tool. Established brand and visual identity consistency across product and marketing channels.
Reinforced core value proposition of the product with clear messaging and intuitive user-centered flows.
impact
impact